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TURKEY HILL DAIRY'S ICE CREAM BATTLES IT OUT FOR BEST FLAVOR IN ULTIMATE FLAVOR TOURNAMENT

Ultimate Flavor Tournament offers contest to win a one-year supply of ice cream

LANCASTER COUNTY, Pa. (February 25, 2013) — What started as a friendly poll five years ago to determine the favorite Turkey Hill Dairy ice cream flavor has turned into a knockdown, drag out battle for freezer aisle supremacy. The Ultimate Flavor Tournament kicks off next Monday, March 4, on The Ice Cream Journal, Turkey Hill Dairy's blog.

Patterned after college basketball's annual NCAA playoffs, the Ultimate Flavor Tournament is a six-week competition pitting Turkey Hill's finest flavors against each other, with votes from the Ice Cream Journal's readers determining which one is the best.

"Our fans are just as passionate about their favorite ice cream flavors as they are about their favorite sports team, which is why we love holding the Ultimate Flavor Tournament," said Melissa Mattilio, consumer marketing manager of Turkey Hill Dairy. "Before voting, fans can have a delicious time testing each option to really ensure they are choosing the best flavor."

Previous tournament winners include Vanilla Bean Premium Ice Cream (2008), Chocolate Peanut Butter Cup Premium Ice Cream (2009), Light Recipe® Moose Tracks® Ice Cream (2010), Orange Cream Swirl Premium Ice Cream (2011), and Touchdown Sundae Premium Ice Cream (2012).

In addition to voting for their favorite ice cream flavor, readers can send in their prediction for the final four flavors for the opportunity to win a one-year supply of Turkey Hill ice cream.

To predict the final four flavors, take a look at the match-ups below and tell Turkey Hill Dairy which flavors will win their respective conferences. Fans can make their picks by emailing their choices to icecreamjournal@gmail.com or by visiting icecreamjournal.com. All picks must be received before the first round begins on Monday, March 4.

PICK THE WINNERS!
VANILLA CONFERENCE WINNER:
CHOCOLATE (AND OTHERS) CONFERENCE WINNER:
FRUIT CONFERENCE WINNER:
LIMITED EDITION CONFERENCE WINNER:

THE VANILLA CONFERENCE
All Natural Salted Caramel vs. Tin Roof Sundae
Fudge Ripple vs. Peanut Butter Ripple
Cookies 'n Cream vs. Touchdown Sundae
Light Recipe® Bavarian Espresso vs. Chocolate Chip Cookie Dough

THE CHOCOLATE (AND OTHERS) CONFERENCE
Rocky Road vs. All Natural Coffee
Dutch Chocolate vs. Double Dunker
Light Recipe® Extreme Cookies 'n Cream vs. Light Recipe® Chocolate Nutty Moose Tracks®
Phillies™ Graham Slam vs. Yankees™ Pinstripe Brownie Blast

THE FRUIT CONFERENCE
Strawberries 'n Cream vs. All Natural Cherry Vanilla
Banana Split vs. Stuff'd Strawberry Cheesecake
Black Cherry vs. Fruit Rainbow Sherbet
Rum Raisin vs. Orange Grove Sherbet

THE LIMITED EDITION CONFERENCE
Limited Edition Whoopie Pie vs. Limited Edition Snyder's® PA Dutch Pretzel
Limited Edition Egg Nog vs. Limited Edition Pumpkin Pie
Limited Edition Deep Dark Chocolate vs. Limited Edition Chunky Peanut Butter
Limited Edition Coconut Cream Pie vs. Limited Edition Fried Ice Cream

For more information on Turkey Hill Dairy's Ultimate Flavor Tournament, visit icecreamjournal.com.

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